top of page
Screenshot 2025-03-12 at 10.04.05 AM.png

MaxLiving

Chiropractic

MaxLiving

​

​Art Direction, Branding, Photography, Videography

​

USA

​

​​​

Brand & Creative Strategy

​

MaxLiving needed a stronger visual identity and content strategy to position itself as a leader in holistic health. This project focused on refining its brand presence, crafting high-quality photography, and developing strategies to drive engagement.

​

The Challenge:


The brand lacked a cohesive identity, professional photography of its chiropractic care and products, and a structured approach to digital engagement. The goal was to create a compelling brand experience that resonated with both existing and new audiences.​

The solution

To strengthen MaxLiving’s brand presence, I developed a cohesive visual identity, I handled the production and post-production of professional photography, capturing real chiropractic adjustments and products, and ensured a polished, engaging look across all platforms. Through strategic content creation and targeted digital campaigns, I helped drive engagement and generate leads, positioning MaxLiving as a trusted leader in holistic health.

mlcv1.png
Screenshot 2025-03-14 at 11.50.05 AM.png
IMG_0704.jpg
sirckml.png

MaxLiving’s 5 Essentials® focus on spinal alignment, whole-food nutrition, a strong mindset, movement, and toxin reduction. Together, they create a foundation for natural healing and optimal wellness.

Screenshot 2025-03-12 at 8.42.19 PM.png
Screenshot 2025-03-13 at 11.48.17�� AM.png
Screenshot 2025-03-13 at 11.17.57 AM.png
Screenshot 2025-03-13 at 2.36.05 PM.png
Screenshot 2025-03-14 at 10.00.03 AM.png
LKnading pagfe ml copy.jpg
email phone copy.jpg
Screenshot 2025-03-14 at 10.11.25 AM.png
Screenshot 2025-03-14 at 11.13.10 AM.png

Photography:
Sony Alpha Enviroment - Profoto light system

Adjustment v2.jpg

​​From brand identity to marketing materials like magazines and posters, to in-clinic wall art and social media, my work with MaxLiving was a full-scale creative execution.

 

Through strategic art direction, photography, and video production, I helped bring the brand’s mission to life—making holistic health more engaging and accessible.

​

Thank You!

Explore More Creative Projects

See how design, strategy, and storytelling come together in my other projects.

DSC00608-Edit copy 2.jpg

Have a project in mind?

Let’s work together.

Thanks for submitting!

Alex Otero Creative direction vertival d

Brand Identity / Brand Strategy / Illustration / Art Direction / Photography & Video / Website Design / Packaging / Social Media 

bottom of page