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Brand & Creative Strategy

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MaxLiving needed a stronger visual identity and content strategy to position itself as a leader in holistic health. This project focused on refining its brand presence, crafting high-quality photography, and developing strategies to drive engagement.

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The Challenge:

The brand lacked a cohesive identity, professional photography of its chiropractic care and products, and a structured approach to digital engagement. The goal was to create a compelling brand experience that resonated with both existing and new audiences.​

The solution

To strengthen MaxLiving’s brand presence, I developed a cohesive visual identity, I handled the production and post-production of professional photography, capturing real chiropractic adjustments and products, and ensured a polished, engaging look across all platforms. Through strategic content creation and targeted digital campaigns, I helped drive engagement and generate leads, positioning MaxLiving as a trusted leader in holistic health.

​​From brand identity to marketing materials like magazines and posters, to in-clinic wall art and social media, my work with MaxLiving was a full-scale creative execution.

Through strategic art direction, photography, and video production, I helped bring the brand’s mission to life—making holistic health more engaging and accessible.

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Thank You!