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Almave
Blue Agave Spirit
Almave
Art Direction, Set Design, Photography, Videography
USA
Creative Strategy
The set design brings the brand’s essence to life through intentional objects, tactile materials, and a warm, minimal atmosphere—turning visual storytelling into a sensory experience.
The Challenge:
Elevate a non-alcoholic spirit in a way that feels grounded, expressive, and emotionally resonant—without relying on traditional alcohol cues.
The solution
Guided by the concept Beyond Proof, we curated a set that honors the ritual without the pour. Through thoughtful objects and textures, we gave form to Almave’s bold redefinition of tradition—inviting presence, not intoxication.
Moodboard
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